As you probably know, SEO blog posts are a great way to drive traffic to your site and social media channels. That’s why it’s so important to post fresh content on a regular basis, and not just articles but landing page content as well. That said, the quality of your content is as important as the quantity, and the goal is to provide your visitors with engaging content that will convert them into customers.
Read on to find out more about how you can improve your SEO game and create effective content on a consistent basis.
Do Keyword Research
Ever wondered why some of your articles never gets noticed even though you’ve gone out of your way to write something really great? The problem may very well be the fact that you’re not placing keywords in that content. You see, the best way to get noticed by search engines like Google is to do your research on the top keywords that you should include, and then make sure to feature them multiple times throughout the article. To keep track of the keywords you need to be using, create a keyword spreadsheet for yourself, and use relevant tools to find out how your keyword strategy has affected your ranking.
Use the Keywords Well
Once you’ve found the keywords that you need to include into your content, you then need to figure out how to place them organically so that they stand out in all the right ways. For the best results, try to include the main keyword in your article’s heading, as well as in the opening paragraph. The most important thing is to not dump your keyword just anywhere but to place it in a strategic manner which will ensure that you’re able to give your readers what they’re looking for, and more.
Write About Something Relevant
Before you start thinking about placing SEO keywords into your content, you need to ask yourself whether or not the article you’re posting is relevant to your reader’s interests. It’s important to write articles that people will actually be interested in reading, and you should strive to provide your readers with more value than just the keywords featured. When writing, keep in mind that you are writing for people with opinions and questions, and not just for Google’s algorithm. So, come up with creative content ideas that will not only solve your reader’s problem but will also make them think, get excited and maybe even laugh.
Make It Long Enough
It’s important that each piece of content that you put out gives your clients the full spectrum of what you have to offer. While you don’t have to constantly post long-form articles, it’s very important to not go below the recommended 500-words minimum, because there’s only so much value that you can deliver with a short 200 or 300 word ‘article’.
Also, if you’re able to post in-depth articles that have 1,000, 2,000 or even 3,000 words, then you should totally go for it because research data shows that search engines favor long-form content more than short articles. That’s because the former tends to provide more value to the reader and has a lower bounce rate.
Watch Your Analytics
SEO writing is not poetry slam where you just say what you need to say and drop the mic. There’s a certain level of responsibility that comes with posting content, and that includes monitoring your progress through tools like Google Analytics. You need to monitor things like pages per session, bounce rate and time on site, because these show you how effective or ineffective your content is, and whether or not it’s helping you reach your goals.
For example, a high bounce rate could be a sign of poor optimization and not enough use of the appropriate keywords, or it could happen because your site has slow loading images and too many annoying ads or pop-ups. Whatever it is, you’ll only be able to identify and fix the problem when you start analyzing your content on a regular basis.
Edit Your Work Before You Publish It
What sets SEO professionals apart from the rest is their ability to pay special attention to small details that are sometimes easy to miss. This includes things like grammatical errors, typos or a confusing format that makes it hard for the visitors to read the article. All of these flaws should be eliminated before you publish your work, and if self-editing is not your strong suit, you can use software like OpenOffice, Microsoft Word or Google Docs.