About mid-November 2017, Internet watchdogs began to notice new, longer snippets on Google SERPs (Search Engine Result Pages). In December, Google confirmed that it was allowing longer snippets. Their goal was to facilitate user searches and to make the descriptions displayed in search lists. The Change to Snippets Previously, snippets were restricted to 165 characters. […]

According to Forbes, fifty percent of smartphone users who browse local businesses enter the store. Search Engine Land adds that thirty-three percent of those searchers will be non-locals who are seeking help finding a restaurant, store or tourist attraction. For many people, their phone is their go-to method of finding just about anything from grocery […]